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Demystifying banking CRMs: 4 critical reasons credit unions need CRM in 2023 and beyond

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Today, CRMs are everywhere. They might not stave off an end-of-the-world catastrophe, but they can be used to help your credit union grow and avoid being merged in the process. Just be warned. There’s a big difference between a CRM built for managing sales and marketing versus a true credit union CRM. You need a CRM that does more than store contact information as well as a member’s product and service mix. You need one that helps you avoid a business meltdown and sets you up for success in 2023 and beyond.

Stop hunting for a CRM: Discover the 10 features every credit union should demand

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Do you feel like finding the right CRM for your credit union is a never-ending quest, similar to hunting Bigfoot or the Loch Ness monster? You’re not alone. Many credit unions find themselves on a seemingly endless journey. But don’t despair: while Bigfoot and the Loch Ness monster remain myths, the perfect CRM for your credit union is out there. The truth is in this article. If you’re hunting for a real-deal CRM made for credit unions, hang tight! I’m about to unveil the 10 things that a credit union CRM must have before you make your purchase.

How to use CRM to grow and retain membership in an unfriendly economy

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Technology, changing consumer behaviors, and growing fintech competition are driving significant changes across the financial services industry. As they fall under increasing pressure to preserve profits and their deposit base, credit unions need new tools and strategies to retain members and add new accounts.

Boosting loans & deposits: The blueprint for credit unions to maximize CRM data strategy

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Data is the key to unlocking a robust member experience. That’s because it enables CUs to learn deeply about members and predict and identify their next best needs. Doing this allows the credit union to demonstrate itself as a partner in their financial journey and conveniently position its products at just the right time. To succeed with data, credit unions need a strategy to bring data together and use it to drive actionable insights. A well-designed data strategy with a CRM can help credit unions unlock significant value.