Better Marketing Starts with CRM – Here’s Why
As a CMO, you know better than anyone there’s simply no substitute for a CRM for Marketers. But finding the right one for your bank can be tricky. We make it a whole lot easier.
These are some of the biggest challenges we hear from CMOs like you when it comes to their existing systems and adding new software to their stack:
- How can I make sure the organization (from front line staff to c-suite) really understand which campaigns we’re running?
- Why is it so difficult for leads that I create digitally to be tracked and followed up on in a timely manner?
- How can I ensure my spend impacts real growth for the business? Are my campaigns yielding ROI?
- Is my function as marketer being seen as a cost center or a growth center? How can I SEE our impact and be able to report on it? Isn’t there a more accurate, one source of truth option for reporting?
- How do I get the rest of the organization on board as a channel for getting my marketing out to our audience?
- Do I have a data hub and is it USABLE? How can I make that data actionable?
- Do I have automation so that campaigns are triggered at different points of the journey?
Having a CRM system can solve for many of these concerns. But there’s a lot of info out there about what a CRM is supposed to be and what it’s not supposed to be, so let’s get down to brass tacks.
Customer Relationship Management (CRM) platforms help manage customer data. Think of a CRM as the brain that keeps customer details up-to-date and tracks interactions, thereby helping you to improve relationships with your customers.
Ideally, CRMs should support sales management, deliver actionable insights, integrate various systems, and facilitate communication across an organization’s teams.
But here’s the thing… Not all CRMs are created equally. We’re the CRM built specifically for banks.
Promise we’re not all serious all the time. Watch our In the Wild explainer video for a cheeky look at what we do.
Our brand promise is to help you simplify work, drive growth, and deliver on experience. But what does that actually mean? So glad you asked…
Thanks to complete integration of core and all other systems, we help you eliminate screen-hopping, automate tasks, auto-populate forms, organize and clean data, and visually design workflows with drag-and-drop ease.
Take a second and think about how long it takes your employees to complete most tasks… And then consider this: with all member information all in one place with CRMNEXT, opening an account takes less than 10 minutes, building a dashboard takes less than two, and issuing a credit card or creating a lead takes 30 seconds flat. Don’t believe us? Check this video out.
As the foundational piece to feed data into, CRMNEXT orchestrates your marketing stack, pushing and pulling data. We’re able to help you (actually) track leads and better manage follow-up, trigger campaigns, automate communication streams for timely and relevant messaging, design flow of a journey with built-in action points that can be customized for each unique product offering, leverage reporting at scale, measure impact to ratio, better utilize omni-channel nurturing, and more.
And what does every item on this lovely list lead to? Growth. REAL growth.
Deliver On Experience:
With our Member 360° view, all member data is in one place. This means that you get superior insights that are unique to each role i.e. product holdings, wallet share, interactions, lifestyle info to personalize each member’s experience and so much more.
Having all this info in one place also simplifies and clarifies member profiles, empowering your employees and ensuring their success without all the screen-hopping and rekeying. Because who enjoys that?!?
Curious how our brand promise works in practice? We’ve got examples galore, but let’s start with just one. Check out this infographic to see what better lead management can do for you, and why CRMNEXT’s platform offers the very best lead management solution out there.
So, we’ve already established that the right CRM is one that is built to solve the pain points of yesterday, freeing up tomorrow so you get the actual work done.
The right CRM should have a single source of truth—a hub where communication across teams is transparent and easily accessible, automated, and with optimized workflows—and a system that integrates seamlessly with the existing core. And having marketing emails on every Customer 360° profile keeps everyone in the organization up-to-date with current messaging.
Lucky for you, CRMNEXT has all this… and then some.
Ready to have your life changed?
We know, we know, you’re ready to have your life changed. Otherwise, you wouldn’t have proceeded 🙂
But! We wanted to take a brief moment to give you the opportunity to schedule a meeting with us to discuss everything you’ve seen thus far in more detail. Ready? Click the button below to get the ball rolling on setting up a call with us.
Not ready yet? No worries, we’ll check back in with you in a bit.