Too often, financial institutions operate with the “all or nothing” mindset when it comes to maintenance. But not for lack of thought. Data issues relating to quality, access, or security can upset nearly every aspect of a credit union or bank and branches face serious fines if information is changed that should be left untouched.
However…
While the “all” apporach can be overwhelming, the nothing approach leads to employees sidelined with requests that can’t service themselves, and members in a perpetual state of annoyance. (If you want more information on why that is a major problem outside of the obvious, be sure to check out our Customer Service page).
Neither exactly sound like the makings for a well-oiled ship.
Did you know?
The reality of locked-up data maintenance isn’t great for banks and credit unions.
44% of customers and members report significant friction when trying to update account information.
And 81% of those who have friction plan to spread negative word of mouth about their experience.
Beyond that, most customers and members report that any obstacles in achieving prompt issue resolution erode their loyalty to a financial institution. The obstacles cited the most?
56% said they had to re-explain the issue,
57% said they had to switch from web to phone to get their issue resolved,
59% said they were transferred between agents, and
62% said they have had to contact support repeatedly.
But it doesn’t have to be this way. Which is exactly why we transformed data maintenance.
CRMNEXT provides the balance between accessibility and data security, giving your staff the tools they need to handle requests and solve issues seamlessly so that your entire organization can realize measurable gains.
Mitigate
compliance risk and adhere to regulations
Enhance
service quality and reduce customer attrition
Improve
profitability and operational effectiveness
Enable
more informed and real-time decision making
Want to hear from a real human how CRMNEXT fixes the data maintenance issue?
Watch this.
It’s that time…
We’re at that point in this page (you’ve made it to the end, yay!) where the copywriter writing this would get in a wee bit of trouble if she didn’t suggest you fill out the form to request a demo. Like the kind of trouble your FI would be in if it decided data maintenance was a “nothing.”
See what I did there? Cheers to bringing it all together and signing up for demos!
The purpose-built credit union CRM.
There are a lot of reasons to be looking for credit union CRM software, and they’re good ones. A specially built CRM for credit unions can simplify work tasks across your organization. It can automate tasks currently being done manually, for improved employee efficiencies. And it can serve up vital, real-time data and results for your team and for members alike. And. So. Much. More. Especially when you’re talking about CRMNEXT (and you should be talking about it!). Our credit union CRM software is unlike most of the CRMs you’ll find that were not designed specifically for the financial sector. For starters: our nearly seamless integration with your core systems. We know what a hassle that can be, so we eliminated it. We call integration our superpower, and we hope you’ll find out for yourself why. Our CRM for credit unions also touts real-time data integration with other systems and software beyond your core.
Integration is huge, but there are other advantages to our credit union CRM—like an easy-to-use configuration that you don’t need to know code to use (we know, we know: we’re awesome). Imagine a credit union CRM system that features designing productivity-increasing automations and customized workflows visually instead of through code. The CRMNEXT credit union CRM allows you to integrate and optimize your marketing efforts within the platform. Imagine the time savings and efficiencies that represents. And your sales team? They’ll love our credit union CRM system for cross-selling, using AI-driven logic that recommends the next best product based on the current mix as well as the history, behavior, and lifestyle data in a member’s readily accessible record. Is all this just so much hype? Hardly. CRMNEXT customers report 60% increases in employee productivity, 80% increases in sales turnaround times, and a 90% reduction in service interaction times. THAT’S just some of what a credit union CRM designed by financial industry veterans can do for your organization.
If you don’t want to learn more, check for a pulse.
FAQs
How does credit union CRM software help with data maintenance?
A CRM for credit unions makes it easy for members to update account information. It allows them to resolve issues without having to re-explain their problems to different member service representatives and switch from web to phone.
What improvements does credit union CRM software bring to the table?
Our credit union CRM system helps financial institutions mitigate compliance risks and adhere to regulations. It enhances member service, boosts profitability, and allows your teams to make more informed decisions.
